During the process of revitalizing the rural economy, rural tourism shows a\nvigorous development momentum, and the integration development of cultural\nindustry and tourism industry is the sustainable way to realize the development\nof rural tourism economy. This paper first analyzes the motive\nforce of the integration of cultural industry and tourism industry, and then\non the basis of analyzing the particularity of the integration and development\nof cultural industry and tourism industry in rural areas, combined with the\ndevelopment cases of cultural tourism projects in rural areas all over the\ncountry, this paper summarizes five integration and development models. As\nthe countryâ??s largest folk tourism reception base-Rizhao City, its development\nstatus is representative, finally taking Fisherman Folk Tourism Village of\nRizhao City as an example, the integration and development path of Fisherman\nvillage culture industry and tourism industry in Rizhao City is studied.\nAt the basic level, it is necessary to mine cultural tourism resources. At the\ndriving level, it is necessary to introduce social capital to use the original ecological\ndevelopment model to build a fishermanâ??s village. At the communication\nlevel, it is necessary to cultivate a cultural tourism consumer market, and\ngovernment policy support is needed at the security level.
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